Although I've been writing content and curriculum for TogetherCounts.com over the past seven years, this is the first time I've been responsible for the entire Schools section of the website. During the spring and summer of 2018, I developed the content and curriculum for all four levels — Pre-K, Grades K–2, Grades 3–5, and Grades 6–8 — plus training modules for the Educator Support Center, at-home activity guides and lesson plans to be used in conjunction with FDA (Federal Food and Drug Administration) charts and guidelines.
Read moreSmart Content Marketing: Engaging kids with games + activities, not plastic toys
content writing games for kids
copywriting and content for kids
The summer blockbuster movie season is coming to an end, and it's time to switch out content marketing themes and characters for SubwayKids.com. I had a fun time copywriting and developing online content, games and activities for this project, and have even spotted kids using their eco-friendly reusable meal bags—the best part of this entire SUBWAY FRESH FIT FOR KIDS™ meal marketing campaign, in my opinion. Sure beats those plastic Happy Meals toys.
Copywriting Samples
copywriting for children
Here's a link to samples of downloadable activities I developed: Monsters University: Content + copywriting for SUBWAY Kids™ + Disney/Pixar
Blog posts: Web content + copywriting for kids, parents + teachers
For more on copywriting and content development programs I've worked on for SubwayKids.com (via the digital brand agency Jack Morton Worldwide), see these blog posts:
Cartoons and Content Marketing: All work and all play
SUBWAY® Restaurants + The Disney Channel's Phineas and Ferb
Content Marketing + Cause Marketing: Public relations with a purpose
Random Acts of Fitness for Kids™: SUBWAY® Restaurants + American Heart Association, Little League® Baseball and Softball, We Can!™ (a National Institutes of Health [NIH] program) and other national partners
Earth Day Interactives: Copywriting with a conscience for corporate clients
SUBWAY® Restaurants + The Nature Conservancy
Cartoons and Content Marketing: All work and all play
content for kids
This was one of my favorite projects in recent memory. Fun because it required sitting around in my pajamas watching several episodes of Phineas and Ferb, one of my longtime favorite cartoons (right up there with Adventure Time and SpongeBob), and fun because it involved brainstorming silly ideas for games and activities and writing catchy copy involving the evil Dr. Doof and his nemesis, Perry the Platypus (a.k.a. Agent P).
Over the past two years, I've worked on several copywriting and content development projects for SUBWAY® Restaurants and SUBWAY KIDS™. I do this on a freelance basis for the advertising agency Jack Morton Worldwide, through their Boston office. This year's SUBWAY FRESH FIT FOR KIDS™ meal campaigns with Disney have been especially fun, and I love that they're giving away free eco-friendly reusable lunch bags with each meal. Each bag comes with a free game or gizmo inside, plus a special code to unlock other downloadable activities from the SubwayKids.com website. The Phineas and Ferb kids meals came with a make-your-own wallet kit inside the reusable bag, plus a code to unlock these printable games and activities I developed:
Agent P's Cipher Code Wheel
online games for kids
Dr. Doof's Cootie Catcher
content writing for children
and more...
games and activities for kids
I also wrote copy for the Frankenweenie micro-site for SUBWAY KIDS™ and developed content and online games and activities for the new Monsters University FRESH FIT FOR KIDS™ meal, in SUBWAY® Restaurants this month.
Other copywriting and content projects for SUBWAY KIDS™:
Content Writing Samples: Monsters University for SubwayKids.com
Content Marketing and Cause Marketing: Public relations with a purpose
Writing all online content and collateral material for the Random Acts of Fitness for Kids™ national program for K–6 schools, 2011–12 and 2012–13 campaigns.
Earth Day Interactives: Copywriting with a conscience for corporate clients
Writing copy and features for online interactive "Eco-Quest" game as part of marketing promotion with The Nature Conservancy.
