copywriting and content for kids
The summer blockbuster movie season is coming to an end, and it's time to switch out content marketing themes and characters for SubwayKids.com. I had a fun time copywriting and developing online content, games and activities for this project, and have even spotted kids using their eco-friendly reusable meal bags—the best part of this entire SUBWAY FRESH FIT FOR KIDS™ meal marketing campaign, in my opinion. Sure beats those plastic Happy Meals toys.
Copywriting Samples
copywriting for children
Here's a link to samples of downloadable activities I developed: Monsters University: Content + copywriting for SUBWAY Kids™ + Disney/Pixar
Blog posts: Web content + copywriting for kids, parents + teachers
For more on copywriting and content development programs I've worked on for SubwayKids.com (via the digital brand agency Jack Morton Worldwide), see these blog posts:
Cartoons and Content Marketing: All work and all play
SUBWAY® Restaurants + The Disney Channel's Phineas and Ferb
Content Marketing + Cause Marketing: Public relations with a purpose
Random Acts of Fitness for Kids™: SUBWAY® Restaurants + American Heart Association, Little League® Baseball and Softball, We Can!™ (a National Institutes of Health [NIH] program) and other national partners
Earth Day Interactives: Copywriting with a conscience for corporate clients
SUBWAY® Restaurants + The Nature Conservancy